{"id":6079,"date":"2022-11-21T13:41:17","date_gmt":"2022-11-21T11:41:17","guid":{"rendered":"https:\/\/www.wildandberg.fi\/our-story\/"},"modified":"2023-06-19T18:47:39","modified_gmt":"2023-06-19T15:47:39","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.wildandberg.fi\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Wild & natural Wild&Berg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hard training brought results in 1996-1999<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Wild&Berg was born decades ago in Ostrobothnia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The story of Wild&Berg began 20 years ago in Ostrobothnia, Finland. Since childhood, Viktoria Forsberg, known for her passion for sports, has always been committed to eating healthily. Growing up, her mother enjoyed baking treats and cooking delicious meals, while her father loved inviting people over for dinners. They were a big family that enjoyed spending time with each other. One of Victoria’s favourite pastimes was hunting with her father, with snacks being an important part of their excursions. With her mother, Viktoria baked and experimented with traditional recipes, aiming to create healthier options that would provide more nutrition and fewer empty calories. <\/p>\n

Once Viktoria took up cross-country skiing, she made countless visits to the library, researching food and nutrition that would support recovery. As Viktoria reached the finish line in skiing competitions, her mother would be there, ready with their own carefully prepared snacks. As a junior skier, Viktoria ranked in Finland\u2019s top 10, and her self-designed nutrition played a critical role in fuelling her training, competitions and recovery. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

From Germany to Pietarsaari joining the Hetki Salads product development team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

After graduating from upper secondary school, Viktoria moved to Germany to study marketing. She built her expertise through various work assignments and export projects. When Viktoria’s knee could no longer withstand skiing, her passion for competitive sports led her to excel in the Finnish bench press championship, where she earned a silver medal. Viktoria’s fascination with food eventually led to a decade-long career in the product development team of Fresh Servant, a Finnish food company. With Viktoria\u2019s guidance, her team created various products, such as the popular Hetki salads. The knowledge she gained about processes stayed with her and proved invaluable when she established her own snack brand. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Viktoria presenting the new Hetki salads at the food fair in 2015<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As CEO and founder of Seger Marketing, Viktoria often highlighted the possibilities of the countryside.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A marketing agency was set up in Finland's smallest village<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

However, before founding Wild&Berg, she also had time to launch a marketing company. Over the course of five years, her company grew and expanded to three locations. More than 100 companies entered the next decade with renewed strength, creating new job opportunities in the countryside. The company’s head office was located in Sm\u00e5b\u00f6nders, the home village of Viktoria’s family. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Despite her company\u2019s success, Viktoria was drawn to the idea of creating a product that was entirely her own. So, in 2021, she decided to sell her profitable marketing company. As an outdoor enthusiast and entrepreneur with boundless energy, it was clear that Viktoria would focus on inventing a portable and nutritious snack. During her hikes in the woods and later in her home kitchen, the idea of a fullsnack made from natural Finnish ingredients began to take shape. Luckily, she had already received a front-row seat to the world of food production as the spouse of a farmer. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Vanessa and Viktoria take care of the food service every summer when Viktorias husband works long days in the field<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Wild&Berg\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

40 recipe variations later, a bar was born that was so delicious and tasty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The \u201cmax-boost-fast\u201d protein bars available at supermarkets \u2013 full of artificial ingredients and sweeteners \u2013 embodied everything Viktoria wanted to avoid. They were certainly not snacks she would consider giving to her family. For her new snack product, she had a clear set of criteria: only a few healthy and recognisable ingredients. Pure Finnish oats, rye, berries and whey from milk \u2013 and a dash of high-quality chocolate. A delicious snack you could enjoy with good conscience. Viktoria tested her recipes with her family and friends and developed her product based on their feedback. After 40 recipe variations, she finally created a bar so delicious it almost made her cry. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Wild&Berg tells the story of nature and its gifts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The product name \u2013 Wild&Berg \u2013 tells a story of nature\u2019s gifts and the unwavering belief of an adventurous businesswoman. One of Viktoria\u2019s greatest joys is hearing the endorphins in her husband\u2019s voice after a great cross-country skiing excursion, fuelled by a nourishing snack. A snack is more than just nutrition. It is a chance to pause, take a breath and recharge your batteries before continuing your day. It is an opportunity to enjoy delightful flavours while nourishing the body and mind with high-quality energy. <\/p>\n

Tinkim\u00e4tt\u00f6myydell\u00e4 luotu Wild&Berg on ravintorikas makuel\u00e4mys, mutta my\u00f6s hetki, jolloin pys\u00e4hty\u00e4, heng\u00e4ht\u00e4\u00e4 ja ladata akkuja. Absoluuttisen herkullista laatuenergiaa keholle ja mielelle. Parempi vaihtoehto ravintokriittisille liikkujille. Lapsille ja aikuisille. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The best product ideas and solutions are often born during training<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Viktoria’s mind is already filled with ideas for new snacks. She is passionate about growing Wild&Berg with an innovative mindset, while ensuring that the company never compromises its values. Fullsnack for a full life. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Wild & natural Wild&Berg Hard training brought results in 1996-1999 Wild&Berg was born decades ago in Ostrobothnia The story of Wild&Berg began 20 years ago in Ostrobothnia, Finland. Since childhood, Viktoria Forsberg, known for her passion for sports, has always been committed to eating healthily. Growing up, her mother enjoyed baking treats and cooking delicious […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6079","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/pages\/6079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/comments?post=6079"}],"version-history":[{"count":0,"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/pages\/6079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wildandberg.fi\/en\/wp-json\/wp\/v2\/media?parent=6079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}